Meta & Google Ads

Client: Crystal Head Vodka

Project: Google Search, Video, and Meta ads were launched, targeting people searching for a variety of different vodka brands in the US and Canada. The goal was to get users to find where they could purchase Crystal Head Vodka, leading them to a landing page on the website. Retargeting video campaigns were also launched to engage users and increase brand awareness.

Over the course of a 3 month period, Crystal Head Search ads saw a 19.80% increase in clicks with 5.16% higher Click Through Rates. The Meta video ad clicks went up by 38.68% and the cost per click decreased by 10.24%.